Can a hotel ever have too many amenities? That long list of features can look impressive, but your guests may only want to enjoy a few of them during their stay. That’s why it’s more compelling (and more challenging) to focus your message even when you have something for everyone. Our featured client, The Westin Beach Resort & Spa, Fort Lauderdale, is one hotel that can truly say it has it all. With a stunning beachfront location, luxurious spa and award-winning restaurant, the hotel has a lot it could talk about, but is focused on a more effective strategy…

Learn More

Can you spot a traveler desperately seeking the authenticity hidden from many tourist attractions? This type of traveler is smart, sophisticated and searching for undiscovered, locals-only experiences. They’ve scoured the web from Lonely Planet to TripAdvisor for months before their trip and could probably name more restaurants and things to do in your own city than you can. From international brands to independent hotels, more places to stay are catching on to this travel trend and mingling local arts, food and adventures with the…

Learn More

Welcome to the new wilmerco.com. We’ve updated our website with a suite of new tools and resources designed to stimulate new ideas and move you toward your marketing goals. The new wilmerco.com is inspired by our desire to develop passionate devotees and attract new ones to your brand with everything we do. Because you inspire us, we look forward to sharing stories and case studies from our clients and colleagues on our new site. Please feel free to tour the new site, check back often and let us know what you think. We hope you enjoy your stay…

Learn More